Content for TR 26.953 Word version: 18.0.0
2 References
3 Definitions and abbreviations
4 Interactivity Support for 3GPP-Based Streaming and Download Services (IS3)
5 Architecture Models for 3GPP Service Interactivity
6 Interactivity Mechanisms in Broadcast and Broadband TV
7 Interactivity Support for Streaming and Download Services
8 Summary of Working Assumptions, Recommended Requirements and Potential Solution for Service Interactivity at the Application, Service and Transport Levels
9 Utilization of Existing Tools in MBMS and DASH
10 Summary of Functional Gaps in MBMS and PSS Service Layer Specifications on Interactivity Support
11 Application/Presentation vs. Transport/Service Layer Functions on Interactivity
12 Measurement and Reporting of Interactivity Consumption
13 Summary and Recommendations
$ Change history
2 References p. 7
3 Definitions and abbreviations p. 8
3.1 Definitions p. 8
3.2 Abbreviations p. 9
4 Interactivity Support for 3GPP-Based Streaming and Download Services (IS3) p. 9
4.1 Introduction p. 9
4.2 Use Cases, Working Assumptions, Recommended Requirements and Gap Analysis p. 10
4.2.1 Use Cases p. 10
4.2.1.1 Use Case #1: Mobile TV with Auxiliary Data and User Interactivity p. 10
4.2.1.2 Use Case #2: Click for Info p. 10
4.2.1.3 Use Case #3: Dynamic Interactive Ads During Live Sports Event p. 10
4.2.1.4 Use Case #4: Dynamic and Personalized Interactive Ads During Live Sports Event p. 10
4.2.1.5 Use Case #5: Measurement and Reporting of Interactivity Usage p. 10
4.2.2 Working Assumptions p. 11
4.2.3 Use Case Analysis p. 12
4.2.3.1 Scene Update Processing p. 12
4.2.3.2 Use Case #1: Mobile TV with Auxiliary Data and User Interactivity p. 12
4.2.3.3 Use Case #2: Click for Info p. 12
4.2.3.4 Use Case #3: Dynamic Interactive Ads During Live Sports Event p. 13
4.2.3.5 Use Case #4: Dynamic and Personalized Interactive Ads During Live Sports Event p. 13
4.2.4 Recommended Requirements p. 13
4.2.5 Gap Analysis and Evaluation p. 15
4.2.5.1 Gap Analysis of Interactivity Use Cases and Derived Requirements p. 15
4.2.5.1.1 Notification of Interactivity Incidences p. 15
4.2.5.1.2 Personalization of Interactive User Experience p. 15
4.2.5.1.3 Differentiating Contents in Bundled Delivery of Application Content p. 15
4.2.5.1.4 Measurement and Reporting of Interactivity Usage p. 16
4.2.5.1.5 Gap Analysis Summary p. 16
5 Architecture Models for 3GPP Service Interactivity p. 17
6 Interactivity Mechanisms in Broadcast and Broadband TV p. 19
6.0 General p. 19
6.1 The HbbTV / DVB Interactive Environment p. 19
6.1.1 Introduction p. 19
6.1.2 DVB Signalling and Carriage of Interactive Applications p. 19
6.1.3 HbbTV Platform Characteristics p. 20
6.1.4 HbbTV Specification Evolution p. 20
6.2 ATSC Service Interactivity p. 21
7 Interactivity Support for Streaming and Download Services p. 24
8 Summary of Working Assumptions, Recommended Requirements and Potential Solution for Service Interactivity at the Application, Service and Transport Levels p. 26
8.1 Application-Level Assumptions, Needs and Solutions p. 26
8.2 Service-Level Assumptions, Needs and Solutions p. 27
8.3 Transport-Level Assumptions, Needs and Solutions p. 27
9 Utilization of Existing Tools in MBMS and DASH p. 28
10 Summary of Functional Gaps in MBMS and PSS Service Layer Specifications on Interactivity Support p. 31
10.1 Introduction p. 31
10.2 Notification of Interactivity Occurrence p. 31
10.3 Personalization of Service Interactivity p. 31
10.4 Differentiating Interactivity Content Types p. 32
10.6 Gap Analysis Summary p. 32
11 Application/Presentation vs. Transport/Service Layer Functions on Interactivity p. 32
11.1 Application and Presentation Level Functionality for Interactivity Support p. 32
11.2 Service Layer Functionality for Interactivity Support p. 33
12 Measurement and Reporting of Interactivity Consumption p. 34
13 Summary and Recommendations p. 35
$ Change history p. 36
